The viral witch hair aesthetic is all about depth, dimension, and mirror-like shine — not just dark dye. Below is a clean-beauty approach that works on blonde, brunette, red, and black hair. Jump to the step-by-step routine: The Vegan Witch Hair Routine.
What Is the Witch Hair Aesthetic?
Think glossy waves, rich undertones, and a soft-goth finish that photographs beautifully at night. It’s less costume, more modern glamour: depth at the roots, reflective mids-to-ends, and touchable movement. You don’t need permanent colour to get it — technique and product choice are the real magic.

Why a Vegan, Clean Approach Works Better
Heavy silicones and waxes can create instant gloss, but they often trap residue, flatten volume, and dull colour over time. Hair Folli clean, vegan formulas smooth the cuticle with plant-based actives, giving you durable shine that still feels light — ideal for sensitive scalps and colour-treated hair.
How to Get the Witch Hair Look (The Vegan Way)
This routine builds long-wear shine without the weight. It’s colour-safe, scalp-friendly, and repeatable for parties, night shoots, or festival season.
Step 1 — Clarify Without Stripping
Clean roots amplify reflection. Use Hair Folli Natural Hair Growth Shampoo (vegan, sulfate-free; caffeine + rosemary + aloe) to lift residue while respecting colour and scalp comfort.
Step 2 — Lay a Lightweight Hydration Base
Apply Hair Folli Hair Growth Conditioner through mids-to-ends. It uses plant peptides and shea esters for slip and shine, minus waxy build-up. Rinse cool to seal the cuticle.
Step 3 — Define Glossy Waves
On damp hair, detangle with a vegan brush. Scrunch or twist sections, then air-dry or diffuse on low. For extra gloss, mist Hair Folli Hair Growth Spray lightly once hair is 80% dry.
Step 4 — Night-Proof Finish
Set with a light, flexible hold. Avoid lacquered hairsprays; choose flexible mists so hair remains touchable and camera-ready under low light.

Ingredients That Build Mirror-Like Shine
The right actives smooth the outer cuticle for reflection, while keeping strands buoyant.
| Ingredient Type | What It Does | Why It Fits the Trend |
|---|---|---|
| Aloe Vera & Panthenol | Hydrate without residue | Maintains movement with glassy sheen |
| Shea Esters & Jojoba | Smooth frizz, soften ends | Satiny finish under night lighting |
| Plant Peptides | Strengthen cuticle, add slip | Shine that lasts beyond styling |
| Avoid: Heavy Waxes/Silicones | Cause buildup and flatness | Dim reflection after a few washes |
Does Witch Hair Aesthetic Work on All Colours?
Yes. The aesthetic is about reflective texture, not just dark shades. For blondes, keep tone cool and shine high; for brunettes, reduce brass; for redheads, preserve vibrancy while smoothing frizz. The technique above adapts to all bases.
What Our Testing Showed
Across two weeks of night events and photoshoots, users reported less frizz, higher light reflection, and improved hold when using Hair Folli’s three-step system. Most noticed a “camera gloss” effect without sticky or stiff residue, and colour looked clearer due to gentle clarifying + peptide conditioning.
Hair Folli Products That Nail the Look
- Natural Hair Growth Shampoo — vegan, pH-balanced cleanse to lift film and boost reflection.
- Hair Growth Conditioner — peptide-rich slip and shine with a lightweight, colour-safe finish.
- Hair Growth Spray — flexible, humidity-smart mist for glossy definition and soft hold.
Explore Hair Folli Vegan Hair Care
FAQs — Witch Hair Aesthetic
Is the witch hair aesthetic only for dark hair?
No. It suits every tone — the focus is on light reflection, not colour depth.
Can vegan products achieve high shine?
Yes. Peptides and botanical oils smooth the cuticle naturally for mirror reflection.
How often should I use Hair Folli’s routine?
Two to three times weekly to maintain optimal balance.
Can I use it with coloured or bleached hair?
Absolutely. All Hair Folli formulas are colour-safe and pH-balanced.
How do I keep the look lasting longer?
Avoid heat overload and nourish ends regularly with Hair Folli Conditioner or Vegan Hair Mask.
Finish with Healthy, Lasting Shine
The witch hair aesthetic isn’t a filter — it’s technique. With Hair Folli’s vegan, Australian-made care, you’ll get reflective waves that move, last, and photograph beautifully — without heavy silicones or scalp stress.
Shop Hair Folli — Vegan Shine Essentials
Olivia is a salon colourist and finish stylist with a decade of night-shoot and event work. At Hair Folli, she develops practical, vegan-first routines that deliver camera-ready shine — season after season.