Searching for the best eyelash growth serum in Australia usually means scrolling past a lot of confident before-and-after photos and very similar promises. Sorting the genuinely useful from the overstated gets much easier once you focus on the three things that actually differ between products: the active ingredient, whether the formula contains a prostaglandin, and how gentle it is for use near the eye.
This guide compares seven serums you can buy in Australia and groups them by the need each one suits best, rather than pretending a single product is right for everyone. Some are prostaglandin-free peptide formulas, and two contain prostaglandin analogues, a distinction that matters a great deal and that many roundups gloss over.
Before going further, one point of transparency: Hair Folli makes and sells one of the serums in this comparison, so this is not a neutral third-party review. Rather than hide that, the list is organised by need, every product is judged on the same criteria, and Hair Folli is not placed at the top by default.
The best eyelash growth serum in Australia depends on your formula preference, eye sensitivity, budget and expectations. For most people a prostaglandin-free, peptide-based serum offers the gentlest balance of safety and value, while prostaglandin-based options may act faster with more risk. These products condition lashes and support a fuller-looking result, and results vary.
A Note on How We Compare, and Our Commercial Interest
This comparison is built to be genuinely useful to Australian shoppers rather than to sell one product, so it helps to be clear about how it was put together and where our interest lies. The two short sections below cover why Hair Folli is included without being ranked first, and the criteria every serum was assessed against.
Why Hair Folli Is Included and Not Ranked First
Hair Folli manufactures and sells a vegan eyelash serum, which is included here alongside competitors. Because we have a commercial interest, we have deliberately not labelled our own product "best overall" or placed it at the top as a ranking. Instead every serum, including ours, is given a specific need it suits, so you can judge them on the same terms. You can read more about the brand behind this guide on the Hair Folli homepage.
How We Assessed the Eyelash Serums
This is desk research rather than a clinical trial, and we have not run a controlled study with participants or before-and-after documentation. The comparison draws on each product's published ingredient list and directions, current Australian availability through official or authorised retailers, prostaglandin status, formula type, application, price and value, and the strength of the evidence behind each claim. Where a brand describes its own product as clinically proven, that is reported as a manufacturer claim rather than treated as independent fact.
The 7 Best Eyelash Growth Serum Australia Options Compared
Here are the seven serums, each matched to the need it suits best rather than ranked one to seven. Prostaglandin-free peptide options are grouped first because they tend to suit the sensitive-eye audience, followed by two prostaglandin-based options that carry additional cautions. Prices are approximate and worth checking with the retailer, since they move often.
Hair Folli Vegan Eyelash Serum Review
Best vegan prostaglandin-free option. Hair Folli's serum is a peptide formula built on myristoyl pentapeptide-17, paired with Kakadu Plum, cucumber, Irish moss and vegan hyaluronic acid. It is prostaglandin-free, certified vegan and cruelty-free, and made for sensitive eyes and contact-lens wearers. It comes as a 3.5ml bottle at $88, applied nightly as a thin line along the upper lash line, with visible improvement typically observed from 6 to 8 weeks and fuller-looking results building over 8 to 12 weeks.
It suits people who want a gentle, vegan, prostaglandin-free option and are happy with gradual conditioning rather than fast, forced change. Its main limitation is that it works slowly by design, and the price per millilitre sits above the budget peptide serums. Evidence for peptide conditioning is reasonable, though it supports the appearance of fuller lashes rather than guaranteed biological growth.
The Ordinary Multi-Peptide Lash and Brow Serum Review
Best budget peptide serum. The Ordinary's serum uses a multi-peptide blend including myristoyl pentapeptide-17, biotinoyl tripeptide-1 and caffeine, and is prostaglandin-free, vegan and cruelty-free. It is a 5ml size at around A$24 to A$25, widely available through Priceline and ASOS in Australia, and is applied twice daily to both the lash line and brows. The brand reports visible improvement from around four weeks in its own study.
It suits anyone wanting an affordable, low-commitment way to try a peptide serum, with the bonus of working on brows too. Its limitation is that results are subtle and conditioning-led rather than dramatic, which is fair for the price. Evidence is manufacturer-reported and cosmetic in nature.
Lash Therapy Australia Eyelash Serum Review
Best Australian peptide serum. This Australian-owned serum combines pentapeptide-17, collagen, biotin, hyaluronic acid and pumpkin seed extract, and is prostaglandin-free and hormone-free. It comes in a 3ml size (a 5ml jumbo is also sold) at roughly A$60, is dermatologically tested, and is applied once daily to the upper lash line. The brand describes it as clinically proven and reports fuller-looking lashes in around four to six weeks, both of which are manufacturer claims.
It suits shoppers who want to support an Australian brand and prefer a once-daily routine. Its main limitation is that it contains collagen, so it is not vegan, which may matter to some buyers. Evidence rests on the manufacturer's own testing.
Olaplex LashBond Building Serum Review
Best option for use with extensions and lifts. Olaplex LashBond uses a peptide complex with red clover flower extract, hyaluronic acid and biotin, and is prostaglandin-free and ophthalmologist-tested. It is a 4.5ml tube described as a three-month supply at around A$99, applied twice daily to the upper lash line and reduced to a few times weekly for maintenance. The brand states it is safe to use with contacts, lash lifts and extensions, which is its standout point of difference.
It suits people with extensions or lifts, or anyone wanting a recognisable premium brand. Its limitations are the premium price and the need for continued use to maintain results, which the brand acknowledges. Evidence comes from a manufacturer-reported perception study.
Bondi Lash Lab Lash and Brow Serum Review
Best Australian social-media favourite. Bondi Lash Lab's serum is a prostaglandin-free, paraben-free and sulphate-free formula featuring peptides, hyaluronic acid and biotin, from an Australian brand with a strong online following. It is applied once daily following the label, and current size and price are best checked with the retailer as they vary.
It suits shoppers drawn to a popular Australian option with a clean, prostaglandin-free formula. Its main limitation is that the brand's marketing leans into strong follicle and growth language, so it is best judged on its conditioning formula rather than those claims. Evidence is largely marketing-based and cosmetic.
RevitaLash Advanced Review
Best established premium option, prostaglandin-based, use with caution. RevitaLash Advanced is a long-established, physician-developed serum, but it is important to be clear that it contains a prostaglandin analogue (dechloro dihydroxy difluoro ethylcloprostenolamide), alongside peptides, biotin and botanical extracts. It is a 3.5ml six-month supply at around A$150, applied once daily to the upper lash line. A peptide-forward Sensitive version exists, but it still contains the prostaglandin analogue.
It suits people specifically seeking a prostaglandin-based serum from a well-known brand who understand and accept the risks. Its limitations and cautions matter: prostaglandin analogues carry a documented risk of eyelid darkening and, rarely, iris colour change, and the brand advises against use during pregnancy or breastfeeding or while under treatment for glaucoma. This is not a sensitive-eye-first choice.
RapidLash Eyelash Serum Review
Best widely available prostaglandin option, use with caution. RapidLash is a broadly stocked serum that also contains a prostaglandin analogue, isopropyl cloprostenate, along with peptides such as octapeptide-2 and copper tripeptide-1, biotin and hyaluronic acid. It is a 3ml size at around A$65, available through Australian pharmacies and iHerb, and is applied once daily in the evening to the upper lash line.
It suits people wanting an accessible, easy-to-find prostaglandin-based option. Its limitations and cautions are significant: it carries the same prostaglandin risks as pricier rivals, and its active, isopropyl cloprostenate, has been banned in Canadian cosmetics since 2019. Treat any fast-result expectations and the prostaglandin risk with equal seriousness.
Quick Comparison Table
The table sums up the seven serums side by side. Prices are approximate and vary by retailer, so confirm before buying.
| Product | Best for | Formula | Prostaglandin-free | Size | Approx price | Application | Main limitation |
|---|---|---|---|---|---|---|---|
| Hair Folli Vegan Eyelash Serum | Vegan prostaglandin-free option | Peptide (MP-17) | Yes | 3.5ml | $88 | Nightly, upper lash line | Gradual results, higher price per mL |
| The Ordinary Multi-Peptide | Budget peptide serum | Multi-peptide | Yes | 5ml | ~A$24 | Twice daily, lashes and brows | Subtle, conditioning-led results |
| Lash Therapy Australia | Australian peptide serum | Peptide plus collagen | Yes | 3ml | ~A$60 | Once daily | Contains collagen, not vegan |
| Olaplex LashBond | Use with extensions or lifts | Peptide complex | Yes | 4.5ml | ~A$99 | Twice daily | Premium price, needs ongoing use |
| Bondi Lash Lab | Australian social-media favourite | Peptide | Yes | Varies | Check retailer | Once daily | Marketing overstates growth claims |
| RevitaLash Advanced | Established premium (caution) | Prostaglandin plus peptides | No | 3.5ml | ~A$150 | Once daily | Prostaglandin risks, pregnancy caution |
| RapidLash | Widely available (caution) | Prostaglandin plus peptides | No | 3ml | ~A$65 | Once daily, evening | Prostaglandin risks, banned active in Canada |
Peptide-Based Versus Prostaglandin-Style Lash Serums
The single biggest difference between these serums is not price, it is whether they contain a prostaglandin. Peptide-based serums use amino acid chains to condition lashes and support the natural growth cycle, working gradually with a gentler profile. Prostaglandin-style serums use compounds originally developed to treat glaucoma that can extend the lash growth phase more forcefully, which is why they may act faster.
The trade-off is risk. Prostaglandin analogues carry a documented risk of eyelid darkening and, in a small number of cases, a change in iris colour that may be lasting in lighter eyes, along with a higher chance of irritation. For many people, particularly those with sensitive eyes, a prostaglandin-free peptide serum is the more comfortable starting point. For a deeper look at what each active does, our guide to eyelash serum ingredients in Australia breaks the formulas down further.
Common Lash Serum Ingredients to Know
Beyond the peptide-versus-prostaglandin split, a few ingredients come up again and again. Peptides such as myristoyl pentapeptide-17 and biotinoyl tripeptide-1 are the conditioning actives in most peptide serums. Hyaluronic acid and glycerin add hydration, biotin and panthenol support the feel of the lashes, and botanical extracts like Kakadu Plum, pumpkin seed and ginseng provide antioxidants. The ingredient to actively look for, if you want to avoid it, is any prostaglandin analogue, listed under names such as isopropyl cloprostenate or dechloro dihydroxy difluoro ethylcloprostenolamide.
How to Choose an Eyelash Growth Serum
Choosing well comes down to matching the formula to your eyes, budget and ethics rather than chasing the boldest claim. The checklist below covers the questions worth answering before you buy.
Decide whether you want a prostaglandin-free formula, especially for sensitive eyes.
Weigh value across active, size and how long a bottle lasts, not just price.
Check vegan, cruelty-free and Australian availability if these matter to you.
Confirm it suits contacts, lifts or extensions if you wear them.
How to Apply Eyelash Serum
Eyelash serum is applied as a single thin line along the upper lash line on clean, dry skin, using the applicator provided, once or twice daily depending on the product. More is not better, and the serum should never go inside the eye or, for most formulas, along the lower lash line. Let it dry fully before layering other products, and follow the directions specific to your serum.
Hair Folli Vegan Eyelash Serum
Hair Folli's Vegan Eyelash Serum is a prostaglandin-free, peptide-based formula made for sensitive eyes and contact-lens wearers. It pairs myristoyl pentapeptide-17 with Kakadu Plum, cucumber, Irish moss and vegan hyaluronic acid to condition lashes and support a fuller-looking lash line with nightly use. It is certified vegan and cruelty-free, and designed for gentle, long-term use rather than forced results.
How Long Until You See Results?
Applying a serum correctly only matters if your expectations of the timeline are realistic. Peptide-based serums generally show conditioning benefits within a few weeks and fuller-looking results over roughly 8 to 12 weeks of consistent use, while prostaglandin-based serums may act somewhat faster. Little is usually visible in the first fortnight, which is normal for the lash cycle rather than a sign of failure, so patience and consistency matter more than the brand you pick.
Since starting Hair Folli in 2020, we've grown to serve over 183,000 customers worldwide and expanded into wholesalers across 51 countries. But the mission remains the same: focus on hair loss first, not quick fixes. Most people approach hair growth the wrong way — switching products without understanding how hair grows, what their scalp needs, or why consistency matters. That's why Hair Folli is built on a scalp-first approach, using vegan, non-irritating formulations designed for long-term use. Every product is created not just to sell, but to support real people dealing with thinning hair, loss of confidence, and the frustration of slow progress — with simple, consistent care that actually makes sense.
Sensitivity and Patch-Testing Considerations
Because these products are used so close to the eye, a patch test is sensible before you start, even with a gentle, vegan formula. Test on a small area such as the inner forearm or behind the ear and wait to see whether any redness or irritation develops. Prostaglandin-based serums warrant extra care here, given their higher documented irritation risk. If persistent irritation, redness or watering occurs, stop use, and seek advice from a qualified professional for ongoing symptoms.
Common Mistakes With Eyelash Serums
Most problems with lash serums come from how they are used rather than the product itself. The grid below covers the ones worth avoiding.
Extra serum does not speed results and increases the chance of it migrating into the eye. One thin line along the upper lash line is enough.
Serum belongs on the upper lash line only for most formulas. Keep it out of the eye and rinse with water if it gets in.
Lash cycles take weeks to respond, so occasional use produces occasional results. Consistency matters more than any single application.
Layering multiple serums or growth products can raise irritation risk. Stick to one at a time and check suitability first.
Formulas are reformulated over time. Re-read the ingredient list, especially for prostaglandin status, before repurchasing.
Who This May Not Suit
A lash serum may not suit everyone. If you have active eye irritation, have reacted to a similar product before, or are under treatment for an eye condition, hold off and seek advice first. If you experience sudden or unexplained eyelash loss, that is a reason to see a professional rather than to start a serum. Anyone who is pregnant, breastfeeding or using relevant medication should get professional guidance before use, particularly with prostaglandin-based products. If you want to build a broader routine around scalp and hair health, it is also worth exploring the best hair growth products australia shoppers already rely on.
Frequently Asked Questions About the Best Eyelash Growth Serum Australia
What is the best eyelash growth serum in Australia?
There is no single best, because the right serum depends on your eyes, budget and preferences. A prostaglandin-free peptide serum suits most people wanting a gentle option, while a prostaglandin-based one may act faster with more risk. Match the formula to your priorities rather than picking by brand alone, and results vary.
Do eyelash growth serums actually work?
Eyelash serums may support a fuller-looking lash line and reduced breakage with consistent use, though results vary and are cosmetic rather than guaranteed. Peptide formulas tend to produce gradual, subtle change, while prostaglandin-based ones can act more noticeably but carry higher irritation risk. Consistency over 8 to 12 weeks matters more than the brand.
How long does eyelash serum take to work?
Most peptide serums show conditioning benefits within a few weeks and fuller-looking results over roughly 8 to 12 weeks of consistent use, while prostaglandin-based serums may act somewhat faster. Little is usually visible early on, which is normal for the lash cycle. Individual timelines vary, so tracking with photos helps.
Are prostaglandin-free lash serums better?
Prostaglandin-free serums are often the more comfortable choice for sensitive eyes, since they avoid the compounds most associated with eyelid darkening and irritation. They trade some speed for a gentler profile. Whether they are better depends on your priorities, as some people accept the added risk of prostaglandin formulas for faster results.
Can eyelash serum be used on sensitive eyes?
Many prostaglandin-free peptide serums are designed for sensitive eyes and contact-lens wearers, though no product is risk-free for everyone. Prostaglandin-based serums are less suited to sensitive eyes given their higher irritation risk. Always patch test first, follow the directions, and stop use if persistent irritation occurs.
Can you use lash serum with eyelash extensions?
Some serums state they are safe with extensions and lifts, and one in this comparison is marketed specifically as compatible. Others are not tested for this, and oils or heavy formulas can affect extension adhesive. Check the product's own guidance, and ask your lash technician if you are unsure.
What happens when you stop using eyelash serum?
When you stop, lashes gradually return to their natural baseline over the following couple of months as enhanced lashes complete their cycle and shed normally. This is expected rather than damage, because serums support ongoing lash condition rather than permanently changing your lashes. Sustained results generally rely on continued use.
Final Thoughts on Choosing the Best Eyelash Growth Serum Australia
Choosing the best eyelash growth serum Australia has to offer is less about finding one winner and more about matching a serum to your own eyes, budget and comfort with risk. Read the ingredient list before the marketing, decide early whether you want a prostaglandin-free formula, and commit to consistent use for a couple of months before judging the result. Hair Folli's vegan, prostaglandin-free serum is built around that gentle, long-term standard, but the honest takeaway is that the right choice is the one that suits your eyes and that you will actually keep using. Whichever you pick, apply it properly, give it time, patch test first, and stop if your eyes are unhappy.
Ashly is a haircare researcher who has tested 30+ products across scalp health, thinning, and hair growth categories. She collaborates with the Hair Folli Editorial Team to produce science-backed, experience-informed content for people managing real hair concerns.